These are Paper Jamz Guitars, my son wants one for Christmas so I looked at Target and Walmart first . Jcpenny has them for $14.99 and the amplified is $6.99! There is also a few promo codes floating around that can be used on the site for these or other things. JOLLY4YOU is I think $10.00 off, the one I used was 4RELVES ITS 20% off. If you have your order shipped to the store u get free shipping!! My total was $19.28!!